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"This thesis will examine the effects online social networking sites have on an individual\u2019s self-esteem. Online Social Networking Sites (OSN), especially, popular websites such as Facebook, have allowed individuals to easily communicate and gain access to personal information. With the ubiquitous use of OSNs and popular methods of media sharing, individuals are increasingly evaluating themselves against others through social comparison. Evaluating oneself in comparison to others plays a cardinal role in individual engagement. Leon Festinger\u2019s theory introduced nine main hypotheses that define the social comparison theory (Festinger, 1953). The purpose of the present study was to examine how exposure to these widespread OSN sites impacts self-esteem by encompassing Festinger\u2019s hypotheses, where the consequences may result from social comparison to oneself. A correlational strategy was conducted in order to evaluate whether recurrent OSN use lowered, increased, or had no impact on the participant\u2019s self-esteem. Male and Female participants, over the age of 18 were recruited from both Barry University and its surrounding communities to complete the study. In addition, participants responded to a questionnaire that assessed their perception of the effects of online social media on their own self-esteem. Participants were also administered the Rosenberg Self- Esteem Scale (Rosenberg, 1965) and the Scale for Social Comparison Orientation (INCOM) (Gibbons \u0026 Buunk, 1999) to assess their current state of self-esteem and tendencies to engage in social comparison."
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